DESCRIPTION
The purpose of the course is to train professionals who are able to employ the potentials of digital technologies in the domain of fashion, to drive design processes in multidisciplinary contexts. To this end, the course, through an innovative way of teaching, will provide students with useful tools and skills to critically interpret the project dimension within the broader context of social, cultural, and technological contemporary shifts (new lifestyles and needs, new typological configurations and innovative technological scenarios). In particular digital theoretical lessons, preparatory exercises and applicative sessions (Discover) will be delivered to transfer students knowledge on how fashion and digital technologies are interconnected, the potential as well as the limitations of the interconnection and how this interconnection is transforming the entire value chain, from ideation to production, from retail to communication.
The challenge based part of the course (Design) will be addressed to explore the potential of interdisciplinary teamwork practice activities where students will be asked to develop a project, a capsule collection made of one to three products of outerwear, with particular attention both to creative/stylish aspects as well as to functional, structural and technical ones.
Date
From 7th January 2021 to 8th March 2021
Language
English
Location
Virtual learning environment
50 SELECTED STUDENTS
Students have the opportunity to work in interdisciplinary and international groups to experience the process and the methodological approach of a project development activity that includes design, engineering, product life management, costing and pricing, research and materials management.
10
Students from Ecole supérieure des Technologies industrielles avancées (ESTIA)
9
Students from Hogskolan I Boras - Swedish School of Textiles (HB)
11
Students from Politecnico di Milano – School of Design (POLIMI)
14
Students from University of the Arts London – London College of Fashion (UAL-LCF)
6
Students from TU/Delft - Industrial Design Engineering Faculty (TUD)
LEARNING OBJECTIVES
The general purpose of the course is to train professionals who are able to employ the potentials of digital technologies in the domain of fashion, to drive design processes in multidisciplinary contexts. To this end, the course, through an innovative way of teaching, will provide students with useful tools and skills to critically interpret the project dimension within the broader context of social, cultural, and technological contemporary shifts.
Students will deepen the impacts of the digital twin toward 3D applications in fashion, exploring its transformation in design, production, distribution, business management and sales processes. The students will improve in the following sectors:
KNOWLEDGE AND UNDERSTANDING
- Demonstrate in-depth knowledge of the implications of digitalization and virtualization of the design process in relation to the entire product life management cycle, referring to the impact in terms of different structures of costs;
- Demonstrate in-depth knowledge of the implications of digitalization and virtualization of the design process in relation to the innovation of the garment product in the design process, in communication, in the selling and commercial side;
- Demonstrate in-depth knowledge of the implications of digitalization and virtualization of the design process in relation to business management.
SKILLS AND ABILITIES
- Ability to research and understand innovation and methodological processes;
- Ability to develop 3D models from 2D technical drawings of fashion products, visualizing and simulating materials for the fashion tech application;
- Ability to identify and critically evaluate 3D software tools in textile and garment design;
- Ability to develop an innovative business model related to digital / virtual design processes and products;
- Ability to handle and understand digital/data-driven sustainable supply chains;
- Ability to dialogue with other disciplinary contexts;
- Ability to synthesize interdisciplinary contributions into possible innovation tracks and solutions.
EVALUATION ABILITY AND APPROACH
- Identify and critically describe the limits and opportunities of 3D software tools in textile and garment design in all the phases of value chain: ideation, prototyping, visualization, communication, distribution, showcase, selling and retailing;
- Identify and critically describe the economic, environmental, and societal impacts of implementing a completely digital/virtual design and product development process;
- Reflect on complexities associated with virtual/digital implementation of a 3D collection /business;
- Critical skills and awareness of the ethical dimension of the profession;
- Co-Learning and co-working abilities in an international community
SCIENTIFIC COORDINATION AND COURSE MANAGEMENT
POLITECNICO DI MILANO
DARIA CASCIANI
PhD, Assistant Professor, Department of Design
Politecnico di Milano
CHIARA COLOMBI
PhD, Associate Professor, Department of Design
Politecnico di Milano
CHARA DI LODOVICO
PhD Candidate,
Department of Design
Politecnico di Milano
LIVIA TENUTA
PhD, Assistant Professor, Department of Design
Politecnico di Milano
SUSANNA TESTA
PhD, Assistant Professor, Department of Design
Politecnico di Milano
CONTRIBUTORS
DOUGLAS ATKINSON
Lecturer in Wearable Technology for Fashion
London College of Fashion
ALICE BUSO
PhD Candidate, Emerging Materials Group
Technische Universiteit Delft
MARINA CARULLI
PhD, Assistant Professor, Department of Mechanical Engineering
Politecnico di Milano
DARIA CASCIANI
PhD, Assistant Professor, Department of Design
Politecnico di Milano
YOUNGJIN CHAE
PhD
Technische Universiteit Delft
OLGA CHKANIKOVA
PhD, Assistant Professor
Högskolan i Borås
ENRICO COZZONI
senior Scientist and R&D Project Manager
Grado Zero Innovation
CINZIA D’AGOSTINO
CEO
Pespow s.p.a.
MICHÈLE DANJOUX
School Research Coordinator (Academic)
London College of Fashion
CHARA DI LODOVICO
PhD Candidate,
Department of Design
Politecnico di Milano
KASPAR JANSEN
Full Professor and Chair of the Emerging Materials Group
Technische Universiteit Delft
JONAS LARSSON
PhD, Assistant Professor
Högskolan i Borås
ALEX MARQUOIN
ESTIA
RUDRAJEET PAL
PhD, Associated Professor
Högskolan i Borås
SUSANNA TESTA
PhD, Assistant Professor, Department of Design
Politecnico di Milano
ALEXA POLLMANN
Subject Leader in Wearable Technology
London College of Fashion
CLAUDIO PUCCI
Product and systems senior designer
Grado Zero Innovation
ELLA SHARP-MITCHELL
Course Leader, MA Innovative Fashion Production
London College of Fashion
LIVIA TENUTA
PhD, Assistant Professor, Department of Design
Politecnico di Milano
COLLABORATING ENTERPRISES
The course is partnered with two main Italian companies leading the sector of Fashion-Tech, Pespow and Grado Zero Innovation.
International leading company in the outerwear business, designing and producing innovative quality sportswear, mixing the traditional artisanal methods with the innovation of material, process and techniques.. The main goal of the company is to work alongside the costumers to design and manufacture innovative products capable to represent and enhance the specific identity of each brand.
Italian company involved in high-tech materials and products with a B2B approach applied to R&D, for designing, prototyping and upscaling innovative material solutions, manufacturing technologies, as well as new products and systems for several industrial fields such as PPE (personal protective equipment & protection in general), advanced & smart wearables, textiles & technical.
GUEST SPEAKER START-UPS
Three start-ups have been invited to tell their vision of the virtual dimension of fashion design: Thrill Digital, Wearfits and IL3X
Fashion technology studio on a mission to digitize the fashion industry, especially for small to medium-sized brands. They believe the future of fashion exists in a “phygital” form where all fashion products are digital-first before they are bought and sent to the customer in physical form.
3D and AR virtual internet fitting room for e-commerce with a comfort and size advisor, improving customer experience of online shopping with regards to clothing and footwear. Their technology provides photorealistic clothing visualization and animation on customer silhouettes.
AR enabler for fashion brands, creating digital garments which are designed to be worn in digital spaces only, like Instagram, TikTok and Snapchat. IL3X builds off of a new need in younger generations to buy trending and exclusive apparel that is both affordable and has zero impact on the environment.
LEARNING RESULTS
In this section, you will find the 10 projects realised by the 10 multidisciplinary and international student teams. Each output has been displayed in the form of images, videos and short descriptions.