FOLLOW THE RABBIT
• CRoxane Couffitte (ESTIA)
• Ruyu Ding (UAL-LCF)
• Hanna Josephina Schliephake (HB)
• Yuhe Zhao (POLIMI)
#emotional digital fashion
#feelings
#wellbeing
#shape-changing
#sensor
FOLLOW THE RABBIT developed a jacket capsule collection called “eMotion”. It invites everybody (ageless, genderless, technology enthusiast) to experience negative feelings in order to become aware of them and actively let them go, with the aim of creating one’s very own power to gain strength and self-esteem. Competing in the growing e-health market, the brand proposes digital and physical jackets that change in shape according to specific emotions and feelings, which are detected by sensors included in the garment.
