AZZURRO
• Laura Dittmann (HB)
• Alice Dufour (POLIMI)
• Fatima Miftahul Jannah (UAL-LCF)
• Firas Zaarouri (ESTIA)
#feelings
#experience
#Augmented Reality
#wellbeing
#emotional digital fashion
AZZURRO aims to be the leader in digital emotional fashion by creating a unique experience through the combination of feelings and fashion design. Important goals are the empowerment of social sustainability and the implementation of design innovation.
It aspires to support mental health well-being through the expression of feelings and thoughts with the AR technology. The raincoat is the main product of the first collection. Thanks to its connection to the mobile app, it is able to showcase feelings and thoughts through Augmented Reality technology to offer unique and immersive digital experiences.
