PROTEUS

PROTEUS develops made-to-measure and customisable garments that come with new digital skins every month. They are inspired by a monthly theme that is showcased using V.R. technology, that creates a world to explore. Competing in the growing hybrid/ digital fashion market, the aim is not only to provide Gen Z with long-lasting, sustainable and customisable perfect fitting garments, but also to offer new digital garments every month to overcome the overbuying caused by social media.