Business Model Analysis of Clothing Rental Digital Platforms
Student: Imali Del Silva & Dulanjani Werellagama (HB)
HEI’s Tutor: Vijay Kumar (HB)
Company’s tutor: Fredrik Timour (WLY)
Residency duration: 7 months
The study analyzes the value perspective of clothing rental business models and the influence of digital platforms and technology on clothing rental to gain a deeper understanding of the rental business in the fashion industry. A higher number of studies focused more on consumers’ perspectives in clothing rental business, while the business perspective of clothing rental gained minor focus. This creates a research gap in academia, understanding rental business models which function differently according to the companies. Therefore, qualitative research was conducted based on the case studies of five clothing rental companies. The study results showed the key components of clothing rental business models in value creation, value proposition, value delivery, value capture, and value communication, and the influence of digital platforms and technology in rental business that has the potential to grow.
