PROTEUS develops made-to-measure and customisable garments that come with new digital skins every month. They are inspired by a monthly theme that is showcased using V.R. technology, that creates a world to explore. Competing in the growing hybrid/ digital fashion market, the aim is not only to provide Gen Z with long-lasting, sustainable and customisable perfect fitting garments, but also to offer new digital garments every month to overcome the overbuying caused by social media.
Some of the images from the different stages of the PROTEUS Project.
